The "New" Icon
- Stands for the new way of retailing
- Retailer looks into having online and offline channels of retailing
- Collaborated with logistics companies to achieve an Omni-channel retailing concept
Our Story
Always Close to You
New Econ represents the evolution of Singapore's heartland minimarts — where tradition meets digital innovation, and neighborhood convenience embraces the future of retail.
Honoring Our Heritage, Embracing the Future
The affected New Econ outlets still wanted very much to be associated with where we began from. Thus the Econ name still exists in the new trademark — a nod to our roots and the legacy of neighborhood service.
However, the New Econ stores represent something more: they are the next generation mini-mart owners who have taken over their parent's business and have agreed to go for group digital transformation together.
This is more than a rebrand. It is a commitment to preserve the warmth of heartland retail while equipping our community with the tools to thrive in a digital economy.
Community First
We believe that technology should strengthen neighborhood bonds, not replace them.
About Our Logo
Every element of our visual identity tells a story of transformation, connection, and the future of retail.
O2O Design Concept
- Designed to signify O2O (Online to Offline) Concepts
- Online to Offline – connecting digital discovery to in-store experience
- Offline to Online – bridging physical shopping to digital convenience
What We Stand For
Our brand is built on values that guide every decision we make and every community we serve.
Community-First
We exist to serve neighborhoods. Every store is a gathering place, every interaction is a relationship.
Digital Innovation
We embrace technology that empowers — cloud POS, real-time inventory, and seamless digital payments.
Heritage & Progress
We honor the legacy of family-run businesses while building the infrastructure for tomorrow's retail.
Collaborative Growth
We grow stronger together — franchisees, partners, and communities united in shared success.
Accessibility
Technology should be approachable. We make digital transformation simple for every store owner.
Always Close
Whether online or offline, we're never far from the communities we serve. That's our promise.
Be Part of Our Story
Join a community of next-generation retailers transforming Singapore's heartland shopping experience.